Summary and reflection Essay Example | Topics and Well Written Essays - 500 words

Summary and reflection - Essay Example rt posting as it is emphasized that the success of this company was due to their decision to hire a professional consultant to learn how to achieve their objectives most efficiently. Success is measured by the company’s ability to achieve retail distribution of their products as a direct result of the mommy bloggers who had reviewed them. The article then begins to provide the benefits of working directly with blogging. To begin with, customers are able to test the products and help define the target market. By distributing sample products among the bloggers, companies are able to take advantage of impromptu focus groups and promotional opportunities while also giving the bloggers something to talk about rather than simply trying to insert an advertisement. This leads the author to write about some of the things to avoid when marketing to bloggers. Although it may seem second nature to hide one’s true intentions, the author suggests it is best to be up front and honest with them and the bloggers will help you form online relationships. Another important point is to avoid sending out mass emails that are inappropriately targeted or lie regarding your activity, which can be easily traced. One strong way of getting your news out to bloggers is to host a blogging event with giveaways that provide women with a mean s of meeting each other as well as giving them a reason to talk about your products or services. The information in the article really makes it clear how the internet is forcing us to return to a more honest means of dealing with each other. It recommends working with the so-called Mommy blogs as a means of gaining instant access to the consumers most likely making the purchasing decisions, which seems like a great idea. However, once you’ve lied to them or made them angry with you in some way, you risk losing as much or more of the targeted audience. It’s also important to remember that it’s very easy for these bloggers to check your