Summary and reflection Essay Example | Topics and Well Written Essays - 500 words

Summary and reflection - Essay Example rt posting as it is emphasized that the success of this company was due to their decision to hire a professional consultant to learn how to achieve their objectives most efficiently. Success is measured by the company’s ability to achieve retail distribution of their products as a direct result of the mommy bloggers who had reviewed them. The article then begins to provide the benefits of working directly with blogging. To begin with, customers are able to test the products and help define the target market. By distributing sample products among the bloggers, companies are able to take advantage of impromptu focus groups and promotional opportunities while also giving the bloggers something to talk about rather than simply trying to insert an advertisement. This leads the author to write about some of the things to avoid when marketing to bloggers. Although it may seem second nature to hide one’s true intentions, the author suggests it is best to be up front and honest with them and the bloggers will help you form online relationships. Another important point is to avoid sending out mass emails that are inappropriately targeted or lie regarding your activity, which can be easily traced. One strong way of getting your news out to bloggers is to host a blogging event with giveaways that provide women with a mean s of meeting each other as well as giving them a reason to talk about your products or services. The information in the article really makes it clear how the internet is forcing us to return to a more honest means of dealing with each other. It recommends working with the so-called Mommy blogs as a means of gaining instant access to the consumers most likely making the purchasing decisions, which seems like a great idea. However, once you’ve lied to them or made them angry with you in some way, you risk losing as much or more of the targeted audience. It’s also important to remember that it’s very easy for these bloggers to check your

Managing a Multi-cultural Workforce Coursework Example | Topics and Well Written Essays - 2000 words

Managing a Multi-cultural Workforce - Coursework Example Modern transport and communication, along with political structures like the European Union, have simply increased the diversity of people working on any one site. Health and Safety is a major concern in the construction industry, and there is a vast international literature on the subject, partly because this type of work is inherently more dangerous than many other types, and partly also because of the complex and often project-based nature of the working environment, involving many different participants, often coming with very different backgrounds, experience and culture. One of the difficulties of researching multicultural workforce issues is the fact that there is a huge spectrum of practice across the world: â€Å"The way in which OHS (=Occupational Health and Safety) is dealt with in different countries is a function not only of legislation, but also of the underlying culture, the attitudes of those involved, and, more importantly, the social, economic and political environ ment... Systems that may work well in, say, the United Kingdom, may not work well at all in Australia or Hong Kong.† ( p. 88) An important implication of this diversity across the world, is that migrant workers moving from one country to another bring with them a knowledge base, a set of attitudes and tendencies, and a whole world view that may be very different from those of their fellow workers. The problem for managers is how to ensure that a multi-cultural workforce shares important values and knowledge, especially in the area of Health and Safety, and follows the requirements of the particular site that they work in. 2 Literature review on SHE challenges faced in respect of multi-cultural workforce. One noticeable feature of a multi-cultural workforce is the fact that the workers may have very different linguistic backgrounds, while the situation on a construction site is usually such that one particular language is officially used for work related communications. This of ficial language of the site in question may or may not be the language of the location where the project is running, and problems can arise when a proportion of the workforce does not have adequate language skills in the main language of communication. This results in sub-groups within the workforce who communicate with each other in their native language, but struggle to join in with the official and or local language context. These groups can become isolated, and vulnerable to being left out of the loop of company planning, training and information processes. A study conducted on a multi-cultural workforce in Australia analysed the safety implications of this â€Å"ghettoization† and found that there are often distinct patterns in the workforce so that for example â€Å"Italians tend to concentrate in concrete trades, Croations in carpentry trades, Koreans in tiling trades, Maoris in steelwork and scaffolding and Irish in labouring etc† (Trajkovski and Loosemoore, 20 06, p. 1) This tendency means that there is often a three way professional, cultural and also linguistic demarcation in the workplace, and this presents a significant challenge for managers who are responsible for the Health and Safety of these workers. In theory there could be several conflicting models of behavior, supported by their own language and culture, operating simultaneously, and this has an obvious potential for misunderstanding and system failure when these areas interact with each other. Trajkovski and Loosemoore conducted a survey on multicultural construction workforces in